HQ Relocation and Innovation Hub

Osram enlisted VVA Boston’s services to manage the move of their American Headquarters to Wilmington, MA.

As the world’s largest developer and producer of light bulbs and lamp applications, OSRAM is a leading technology company in the Boston area. With the move of their 130,000 SF Americas Headquarters to Wilmington, MA, the company brought together research and development, business units, sales, administration, and customer operations under a single roof for the first time, in an effort to break down barriers, foster greater communication and collaboration, and clearly communicate the depth of their work and expertise.

In addition to solving challenges around natural light and communication in an atypical building, three primary goals emerged: develop innovation synergies and processes by co-locating groups; realize significant real estate efficiencies by applying new workplace standards; and develop a work environment that is consistent with OSRAM’s culture, serving as a tool for recruitment and helping to communicate the company story and mission to its customers and staff.

Existing in their original space for decades, a department focused workplace had become ingrained in OSRAM’s culture—with divisions spread across three different sites. The new headquarters brings OSRAM together, focusing on its synergies between people to create a highly dynamic and efficient work environment where everyone is part of the bigger picture. The front door experience is a central component: a collection of labs, showrooms, and client-focused meeting spaces, all immediately visible from a two-story lobby and pre-function space that link all stages of their innovative process and display it for all to see.

Lighting throughout integrates OSRAM product, focusing largely on LED sources. The entire building has in effect become a research lab and showroom, and as such, has been able to achieve LEED Gold Certification as an integral piece of the build out. This is consistent with OSRAM’s corporate goals, and also one of its core mottos, “OSRAM is Light.”