HQ Relocation

VVA provided project management services for Sony’s U.S. headquarters relocation from 550 Madison Avenue to 25 Madison Avenue in New York City, overseeing the transition to a 575,000 RSF space spanning ten and a half floors.

Sony’s goal was to create a modern, multifunctional headquarters that integrated office, retail, and production spaces while enhancing infrastructure and amenities. VVA’s scope included site selection, due diligence, lease review, and various infrastructure upgrades, including façade work and extensive interior construction.

Key Features

• General office and amenity spaces: Open workstations, private offices, meeting rooms, reception/coffee area, and a pantry.
• Production and entertainment spaces: Sound studios, a sound-isolated showroom/retail center, and a screening room.
• Dining and wellness facilities: Kitchen, cafeteria, private dining services, and a fitness center.
• Outdoor and structural upgrades: A roof terrace, structurally upgraded for events, and new exterior signage.

This relocation highlights VVA’s expertise in managing large-scale corporate moves, ensuring Sony’s new headquarters supports both its operational and creative needs while reinforcing its brand presence in New York City.