Resources
Curated news and market intelligence

The Brand is the Experience: Why Hospitality Projects Need a Design Guardian From Day One
In hospitality and retail development, the stakes are uniquely high. A restaurant or resort isn't just a space—it’s a branded experience. And that experience is fragile. Agatha Habjan, LEED AP, explains why every hospitality project needs one critical role: a design and brand guardian.

Behind the Build: Interpublic Group (IPG) at Chicago’s Iconic Merchandise Mart
When four distinct marketing agencies under the Interpublic Group (IPG) umbrella came together to share a single-floor office at Chicago’s iconic Merchandise Mart, VVA’s job was to make it work in a cohesive, creative, and efficient way.

Don’t Wait for the Curtain to Fall: Why Cultural Venues Need a Proactive Capital Strategy
From symphonies to Broadway to immersive exhibits, the business of arts and entertainment depends on one thing: staying open. The problem? Too often, buildings aren't ready for the long run. Wendy Riggs, VVA's Director of Cultural & Entertainment, outlines the critical need for a proactive capital strategy for cultural venues.

Is It Time to Bring Your Data Back In-House? What Mid-Sized Companies Need to Know
VVA’s Drue Long, LEED AP is based in Northern Virginia (home to 70% of the world’s internet data flow!) and is seeing firsthand how the colocation market is shifting dramatically. Here, Drue shares more on the trend and offers advice for mid-sized companies now needing to weigh their options.

Building in Metro Areas: 5 Hard-Earned Lessons from Managing New Construction in Complex Urban Environments
Building new in a major metropolitan area brings a host of challenges including tight footprints, legacy infrastructure, multi-layered city approvals, and complex neighbor relations. Kim Beisner, VVA's resident expert in large-scale new construction, outlines 5 hard-earned lessons to keep in mind.

Growing Pains: How to Know When It’s Time to Bring in a Project Manager
In fast-growing organizations, real estate projects often start small and manageable. But as the stakes get higher, timelines get tighter, and budgets grow, it becomes clear that ad hoc processes and well-intentioned delegation can only get you so far. That’s when project management starts becoming a necessity.
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