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Curated news and market intelligence

VVA Rides for a Cause: 4th Annual Pan-Mass Challenge
The VVA riding team hit the road for our fourth consecutive year participating in the Pan-Mass Challenge—a 160-mile bike-a-thon across Massachusetts that raises critical funds for the Dana-Farber Cancer Institute. This year, we raised over $98,000, with every dollar going directly to patient care and groundbreaking research in oncology, pathology, and immunotherapy.

The Brand is the Experience: Why Hospitality Projects Need a Design Guardian From Day One
In hospitality and retail development, the stakes are uniquely high. A restaurant or resort isn't just a space—it’s a branded experience. And that experience is fragile. Agatha Habjan, LEED AP, explains why every hospitality project needs one critical role: a design and brand guardian.

Behind the Build: Interpublic Group (IPG) at Chicago’s Iconic Merchandise Mart
When four distinct marketing agencies under the Interpublic Group (IPG) umbrella came together to share a single-floor office at Chicago’s iconic Merchandise Mart, VVA’s job was to make it work in a cohesive, creative, and efficient way.

Don’t Wait for the Curtain to Fall: Why Cultural Venues Need a Proactive Capital Strategy
From symphonies to Broadway to immersive exhibits, the business of arts and entertainment depends on one thing: staying open. The problem? Too often, buildings aren't ready for the long run. Wendy Riggs, VVA's Director of Cultural & Entertainment, outlines the critical need for a proactive capital strategy for cultural venues.

Is It Time to Bring Your Data Back In-House? What Mid-Sized Companies Need to Know
VVA’s Drue Long, LEED AP is based in Northern Virginia (home to 70% of the world’s internet data flow!) and is seeing firsthand how the colocation market is shifting dramatically. Here, Drue shares more on the trend and offers advice for mid-sized companies now needing to weigh their options.

Building in Metro Areas: 5 Hard-Earned Lessons from Managing New Construction in Complex Urban Environments
Building new in a major metropolitan area brings a host of challenges including tight footprints, legacy infrastructure, multi-layered city approvals, and complex neighbor relations. Kim Beisner, VVA's resident expert in large-scale new construction, outlines 5 hard-earned lessons to keep in mind.
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